Treemoji

I created the Treemoji brand and emoji pack from the ground up, shaping the look, feel, and personality of every icon. Each emoji was designed to be clear, expressive, and instantly recognizable at any size. The result is a cohesive set that feels polished, distinctive, and effortless to use.

The set was developed as a unified system that balances individuality with a visual language designed to feel native across operating systems. Concepts were reduced to simple forms and refined for clarity, proportion, and expression at small sizes. Each icon captures its idea in the most recognizable way, with restrained use of personality. The result is a system that remains consistent, legible, and expressive across contexts.

Marketing spanned social, the App Store, display, and search, supported by partner campaigns with custom creative. Each channel was aligned around clear, consistent messaging, with keyword targeting driving intent and partner assets extending reach. The result was a cohesive strategy that met users across discovery, consideration, and conversion.