Dayli

As a design and marketing consultant for Dayli, I shaped how the product looks, feels, and grows. From brand and interface to messaging and go-to-market, the work focused on making the experience simple, engaging, and easy to adopt. Every touchpoint was designed to highlight the core idea of capturing change over time, with a focus on clarity, usability, and steady growth.

The Dayli icon blends a camera lens and calendar into a simple, instantly recognizable mark that captures the heart of the app at a glance, even at small sizes. Every part of the experience is designed to feel focused, effortless, and rewarding, making it easy to capture a photo in seconds while building something meaningful over time. A thoughtfully designed freemium model keeps the core experience accessible, with premium features that expand the experience naturally without interrupting it.

Marketing for Dayli was designed around discoverability and shareability from the very beginning. App Store Optimization focused on clear positioning, intentional keywords, and visuals crafted to turn interest into downloads. Social content centered around the product itself, using real timelapses to create authentic, highly shareable moments that showcased the experience in action. The result was steady organic growth fueled by a product people naturally wanted to share.